"Someone is sitting in the shade today because someone planted a tree a long time ago." Warren Buffett

For Datin Noor Kartini, it has always been her dream to have the whole family work closely together as a unit for a common goal. With the individual successes achieved within the family, it was not an easy task to be able to bring the family together. Being the matriarch of the family, it is of utmost importance for Datin Noor Kartini to build a business foundation involving her children for sustainability towards generations to come.


KUCATÉ, first and foremost is about family. Developing a consumer product from scratch with limited experience and knowledge proved to be a major challenge. The ingredients, the formulation, the design, the name and almost everything associated with the brand is a contribution by each and every one of the family member. With the intricacies in developing such a product, it would not have been possible without the culmination of the diverse knowledge and expertise by the immediate family members along with the extended family and stakeholders, the KUCATÉ Management Team and Business Partners.


For KUCATÉ, building positive and beneficial relationship is of the utmost importance. The success and the future sustainability of the organization is realized by the passion and commitment by the people involved.